Ginger Bailey, CEO of RACEMARK International, proud Tier 1 supplier to BMW for over 50 years. 


More than 50 years ago, RACEMARK was founded by race car driver Bob Bailey.

Today, it’s a family business. Bob’s wife, Ginger, is the CEO. His son, Cannon, is the president and his daughter, Emily, is the president of GGBAILEY & Aftermarket Partnerships. RACEMARK is a global Tier 1 OEM and direct-to-consumer automotive accessory business headquartered in Georgia with additional factories in Germany, Hungary and Switzerland.

Bailey was one of the youngest drivers for the Porsche of America Racing Team and won the 1971 Daytona 24 Hour Race, 1st in Class. During his career, Bailey became friends with Porsche teammate Mark Donohue, a Grand Prix racer who won the 1972 Indianapolis 500.

In 1964, Bob founded B&B Motors. In 1972, he and Donohue partnered to provide drivers and manufacturers with specialty racing equipment, such as customized roll bars, racing steering wheels and flame-retardant racing suits worn by drivers such as Paul Newman and Steve McQueen. Bailey and Donohue decided to call the new company RACEMARK.